On “Denialsizing” and Eating Crow: 2016 in Review, in Just 10 Words
The U.S. magazine industry is exhausted from all of the tribute issues and memorial bookazines we’ve published this year about the rock stars we’ve lost. Let’s put 2016 to an [...]
Why the Humble Banner Ad Is Not Dead
Performance Marketing
It seems the writing's on the wall for the banner ad.
This Clever Amnesty Campaign Imprisons Your Cursor Within a Banner Ad
Creativity
Sometimes an ad idea just doesn't get the reach it deserves, and this is certainly one of those times. Polish agency The Digitals created a little-seen banner/pop-up ad last year [...]
The 4 Major Digital Ad Formats Face Off
Brand Marketing
Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform highlights the format’s inability to compete with more dynamic digital offerings. Not [...]
Brilliant YouTube Banner Ads in Peru Cover Subtitles to Promote English Lessons
Creativity
Learning a new language is never easy, and for many Peruvians, it's a lot easier to just read the Spanish subtitles on their favorite U.S. movie trailers. Armed with that [...]
20 Years of Digital Advertising: From Banner Ads to Sponsored Snapchats
Performance Marketing
AT&T ran the first banner ad two decades ago today via the then-popular Web browser Netscape, which offered a palette of 16 colors—a fraction of what modern digital designers have [...]