The FinTech Revolution That Wasn’t: How Financial Institutions Co-Opted Their Disruptors
Performance Marketing
It's the disruption that wasn't. According to a World Economic Forum report released this month, FinTech firms have not found the traction to overthrow incumbent large financial services institutions. In [...]
Bank Ad Frowns Upon Mother-Son Incest, Amateur Rocketship Building
Creativity
We all fantasize about marrying our moms. Don't we? DnB NOR, Norway's largest bank, posits that incestuous scenario in this memorably uncomfortable spot from ad agency Try/Apt in Oslo—a follow-up [...]
Ad of the Day: Ally Bank
Brand Marketing
This week's honors for least likely endorser in a commercial go to Thomas Sargent, winner of the 2011 Nobel Prize in Economics, who, for whatever reason, agreed to shoot one [...]
Want FreeMonee? U.S. Bank Partners With ‘Gift Network’ Startup
Performance Marketing
When a company calls itself FreeMonee, you've got to be at least a little suspicious, right? Jim Taschetta, the company's CMO, joked that even he was a bit skeptical when [...]