Band-Aid

Here Are the CPG Brands Men and Women Trust Most

When it comes to trusting brands, consumers tend to stick with known quantities, such as Band-Aid.

Today’s Dads Call Band-Aid Their No. 1 Best-Perceived Brand

As Father's Day approaches, what brand do dads think of most highly? Turns out it's Band-Aid.

Adweek’s Top 5 Commercials of the Week

This roundup of the week's best ads speak to the various obstacles we encounter in our lives—both the small hurdles and those that at first may seem insurmountable. The lesson here is that nothing is impossible, even if you're a dog who wants to drive a Subaru. 

Ad of the Day: BBDO Gets 3 Clients to Make One Autism PSA Unlike Any You’ve Seen

As Autism Awareness Month comes to a close, BBDO New York has unveiled an interesting, ambitious project in which it got three clients—Band-Aid, Campbell's Soup and AT&T—to produce 15-second product ads that subtly combine into one PSA about the importance of early diagnosis.

J&J’s Global Creative Review Nears Finish

Johnson & Johnson is close to concluding its global review of creative responsibilities for its over-the-counter brands and sources expect the bulk of the business to be consolidated at three roster shops: DDB, BBDO and JWT.

Perspective: Of Human Bandage

One night in 1920 in the New Jersey town of New Brunswick, Earle Dickson was tending to his wife Josephine who’d cut herself while preparing dinner. Dickson worked as a cotton buyer for Johnson & Johnson, and his job gave him an idea. Taking a strip of adhesive tape, he cut out a square of cotton and placed a layer of crinoline on top.