Why Internet-Famous Dogs Are Fetching So Much Love From Brands
Social media influencers have transformed the way brands interact with consumers—and a lot of those influencers aren't human.
Instagram Takes Another Step Toward E-Commerce
Performance Marketing
In its slow but steady embrace of e-commerce, Instagram is running its first marketing campaigns that transform viewers into shoppers with a single click. Finally, retailers can link to product [...]
Instagram Videos Now Loop, and Here’s Why Brands Are So Excited About It
Performance Marketing
Instagram's new, endlessly repeating video loops make it easier for users to keep watching without having to click "play" over and over again. They're also giving brands a new way [...]
Instagram’s Video Ads Are Finally Live, and Here Are 4 From Major Brands
Performance Marketing
After six months of testing, Instagram's video ads are officially here.
How Banana Republic Moved From Skinny Models to Gay Guys
Brand Marketing
This 1992 ad marked the beginning of Banana Republic
Pinterest Adds Do-It-Yourself Advertising to Promoted Pins
Performance Marketing
Pinterest is adding do-it-yourself advertising to its Promoted Pins program that's still in its very early days as brands buy ads on the site using the new self-serve tools.