Social media influencers have transformed the way brands interact with consumers—and a lot of those influencers aren't human.
Mel Ziegler still recalls the day in the early 1980s when he and his wife, Patricia, opened the most unusual clothing store Beverly Hills, Calif., had ever seen.
"On Stage 9, the wardrobes of the male cast members include white shirts, cuff links, tie clips and hats," Stuart Elliott wrote in his New York Times advertising column in 2006, about a then-unknown cast shooting a pilot.
In its slow but steady embrace of e-commerce, Instagram is running its first marketing campaigns that transform viewers into shoppers with a single click. Finally, retailers can link to product pages from their Instagram ads—a feature Banana Republic was among the first to employ—and still more sophisticated ads are in the works.
Instagram's new, endlessly repeating video loops make it easier for users to keep watching without having to click "play" over and over again. They're also giving brands a new way to get creative, as seen today when The Gap launched a micro-series on Instagram tied to the looping function.
Pinterest is adding do-it-yourself advertising to its Promoted Pins program that's still in its very early days as brands buy ads on the site using the new self-serve tools.
Publicis has acquired a 100 percent stake in luxury advertising agency AR New York, the holding company announced today. Terms of the deal were not disclosed.