Baker Street Advertising

Is Tom Brady’s Brand Too Big to Fail After Deflategate?

As retired baseball player Mark McGwire and cyclist Lance Armstong have learned, being branded a cheater can ruin a sports star's marketability. 

7 Big Challenges That Threaten Mobile Advertising’s Meteoric Growth

Yesterday, we provided an in-depth look at how mobile could become the premiere advertising channel. But there's obviously plenty of work to be done. So we asked industry players: What is mobile's big challenge going forward?

Can Mobile Rule the Ad World?

For years, mobile was seen as a slick sideshow—the possibilities of engaging people on a platform that commands, even consumes their attention has always held great promise but also appeared doomed to disappoint.

After Ray Rice, the NFL Needs to Go Big to Restore Brand With Women

If the National Football League addresses the Ray Rice scandal as merely a public relations problem, most

Clippers Try to Repair Brand With ‘We Are One’

The National Basketball Association has banned Los Angeles Clippers owner Donald Sterling for life in the aftermath of his racist rants, which were recorded and distributed to the world.

Big Papi’s World Series Run Means a Cool Million in Ad Bucks

Want to know who was the big winner in terms of ad dollars from the memorable, six-game World Series, which wrapped last night with the Boston Red Sox defeating the St. Louis Cardinals? The MVP, of course.

College Football Is Kicking Off With an Unprecedented PSA Blitz

It’s one thing for futurist Malcolm Gladwell to push for killing off college football because it might damage a player’s brain—he’s a nerdy Canadian, after all.