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Is Tom Brady’s Brand Too Big to Fail After Deflategate?

Brand Marketing

As retired baseball player Mark McGwire and cyclist Lance Armstong have learned, being branded a cheater can ruin a sports star's marketability. 


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Big Papi’s World Series Run Means a Cool Million in Ad Bucks

Brand Marketing

Want to know who was the big winner in terms of ad dollars from the memorable, six-game World Series, which wrapped last night with the Boston Red Sox defeating the [...]

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College Football Is Kicking Off With an Unprecedented PSA Blitz

Convergent TV

It’s one thing for futurist Malcolm Gladwell to push for killing off college football because it might damage a player’s brain—he’s a nerdy Canadian, after all.