The Creator of the Cronut Made a Ramen-like Holiday Treat With Baileys

Eating ramen is a delicious way to stay warm when the weather turns cold, but sometimes you need something a bit stronger to get through the holiday season. Dominique Ansel, who famously created the Cronut, partnered with Baileys to create a nice treat for people over 21 to enjoy. 

Adweek’s Top 5 Commercials of the Week

This week's top commercials really couldn't be more different. In this corner, you have five guys suggestively swinging their "ornaments" in a festive holiday song for Kmart. In that corner, you have three girls gleefully tearing down gender stereotypes for toy company GoldieBlox.

Baileys Updates The Nutcracker in Star-Studded Christmas Ad

Baileys becomes the latest big-name marketer to place an epic holiday spot under the tree with BBH London's modern take on Tchaikovsky's seasonal ballet The Nutcracker.

Adweek’s Top 10 Commercials of the Week

New Ad Shows the Most Ridiculously Complex and Cool Way to Pour a Baileys

R/GA London showcases a large, intricate retro-scientific device that mixes ingredients and pours a perfect glass of Baileys in this spot, which helps introduce a line extension infused with Belgian chocolate for the venerable Diageo brand.

Top 10 Commercials of the Week

This week, DDB hijacked the #FirstWorldProblems hashtag for a good cause, polar bears wanted you to skip the Coca-Cola, and your family could never love you as much as HBO Go does.

Top 10 Commercials of the Week

Baileys Is Made of Cream, Whiskey and Hordes of Tiny Dancers

The best alcohol ads are the ones in which the booze is made of little people all dressed up the same and doing an elaborate dance number together. This truism is proven once again in this ludicrous yet undeniably entertaining Baileys Irish Cream spot from BBH in London. The guys at Megaforce, who directed this extravaganza, are apparently big Busby Berkeley fans. (Indeed, they also directed Madonna's "Give Me All Your Luvin' " video, which had more than its share of mind-bending geometrical overhead shots.) Particularly awesome is the opening shot of the ice cube dropping into the Baileys, which suddenly blossoms into a three-ringed group of tiny dancers holding hands and pulsating—a vision Hunter S. Thompson surely saw a few times while staring down into his drinks. The tagline is, "Cream with spirit." (Get it?) Better make it a double. Credits below.brightcove.createExperiences();

Those big red lips are crying out for Baileys

JWT London has unveiled its first advertising for Baileys in time for the holidays, and it's all about the lips. The "Listen to Your Lips" commercial shows drops of Baileys […]