Oscar Mayer Releases Sizzl, a Dating App Exclusively for Bacon Lovers

Oscar Mayer's love for bacon has taken a romantic turn, as 360i today unveils Sizzl, an actual dating app built for people who dig on swine (which is to say, almost everybody).

Ad of the Day: Taco Bell Takes Back Bacon in This Silly Anti-Craze Campaign

If you needed further evidence that the bacon craze has completely imploded, Taco Bell is making fun of the universal obsession with the stuff to pitch a new product … of which bacon is an integral part.

Reebok Gets Into the Bacon Business, Catering to CrossFitters’ Sizzling Indulgence

It's a big week for that neighbor of yours who can do a hundred pull-ups and toss tractor tires 20 yards. The CrossFit Games kicks off this week, and to celebrate, Reebok is releasing a new product: Reebok Bacon.CrossFitters as a whole are notorious for also abiding by a Paleo diet, which allows and praises the consumption of smoky, savory strips of tasty bacon.  The sneaker brand, once thought of as a go-to for mall walkers, has revamped its image to cater to a hipper, younger crowd, and there's no doubt that bacon has taken on a cult-like status in recent years. Reebok Bacon was created by agency Venables Bell & Partners, which notes: "In sticking with Paleo recommendations, Reebok Bacon is uncured and contains no nitrates, preservatives, MSG or sweeteners. Packaging in dry ice will keep the bacon refrigerated until recipients throw it in the skillet." Beyond sending packages directly to athletes and others in the community, Reebok will have a physical presence at the 2014 Reebok CrossFit Games with its very own Reebok Bacon Box—a food truck handing out bacon-based menu items to CrossFit Games attendees. While it's tapping into what I feel is a little bit of an overdone trend (I'm over the bacon thing, the mustache thing, the bacon-as-a-mustache thing), Reebok Bacon will likely be a hit for CrossFit diehards. 

‘Wake Up and Smell the Bacon’ With Free Alarm Gadget From Oscar Mayer

In case you haven't experienced the surreal delight of being guided from slumber by the smoky allure of "the nostril's north star," then Oscar Mayer might have the alarm clock for you.

There Is Frying in Baseball, as Phillies Triple-A Team Unveils New Bacon Logo

Bacon is everywhere. (No, not Kevin Bacon.) And it seems everyone loves it—even pigs! It's so great, it once helped a man negotiate his way across the nation dealing exclusively in bacon. Thanks, Oscar Mayer. Now, the bacon craze is hitting the Lehigh Valley IronPigs, the Triple-A affiliate of the Philadelphia Phillies.The IronPigs this week unveiled what I can only imagine was a highly anticipated bacon-themed Saturday uniform, which includes a bacon-strip logo on the cap, and a "first-of-its-kind" bacon-style piping down both legs of the pants. Check it out at the team's new site, For those of us who like to get a bit more bacon for our buck, we can purchase other innovative merchandise such as scratch-and-sniff bacon-logo T-shirts, now available online.One has to wonder, though. What will this do to the IronPigs' vegetarian fan base? On second thought, who cares!? If they were vegetarians, they weren't real fans anyway. If loving bacon is wrong, I don’t want to be right. #smellthechange — IronPigs (@IronPigs) February 24, 2014

Bacon-Scented Deodorant Made Especially for People Who Sweat Like Pigs

It wouldn't be the holidays if some cheeky company didn't release a men's personal-care product that smells like meat.

Oscar Mayer Bacon Is No Longer Hiding the Blubber

In 1924, Oscar F. Mayer (who’d started a butcher shop in Chicago with his brother Gottfried) patented presliced, packed bacon. Soon, Mayer added the brand’s signature yellow band, which quickly became an instantly recognizable guarantee of quality. That was important.