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Why Bacardi Doesn’t Need a Global CMO

Brand Marketing

Two months ago, new Bacardi chief Mike Dolan shook up its agency relationships by consolidating work at BBDO and OMD.


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This Chicago-based Agency Specializes in Multicultural Work

Brand Marketing

Specs Who Co-founders and managing partners Sherman Wright (l.) and Ahmad Islam What Marketing agency Where Chicago

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Nivea Runs Comedy Series With Damon Wayans, Jr.

Performance Marketing

Beiersdorf, the 131-year-old German consumer-packaged goods firm, today is launching a branded comedy video series dubbed "Just Face It" for its Nivea Men product line, starring actor Damon Wayans, Jr. [...]

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Bacardi Is Mindshare’s 3rd Big Win This Year

Brand Marketing

Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year.

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The Terrifying Slowdown for New Creative Business

Brand Marketing

The quiet is deafening. Where are the creative new-business opportunities out there? While media reviews continue apace, significant creative-only reviews have been relatively scarce this year in what agency leaders [...]

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This Toronto Agency Skipped the Product Placement and Released a Feature Movie

Brand Marketing

Specs Who Clockwise from top: Partners (creative) Rich Pryce-Jones, David Crichton, Randy Stein, Scott Dube; Bob Shanks, managing partner, business; David Chiavegato, partner, creative What Advertising agency