Why Bacardi Doesn’t Need a Global CMO
Brand Marketing
Two months ago, new Bacardi chief Mike Dolan shook up its agency relationships by consolidating work at BBDO and OMD.
This Chicago-based Agency Specializes in Multicultural Work
Brand Marketing
Specs Who Co-founders and managing partners Sherman Wright (l.) and Ahmad Islam What Marketing agency Where Chicago
Nivea Runs Comedy Series With Damon Wayans, Jr.
Performance Marketing
Beiersdorf, the 131-year-old German consumer-packaged goods firm, today is launching a branded comedy video series dubbed "Just Face It" for its Nivea Men product line, starring actor Damon Wayans, Jr. [...]
Bacardi Is Mindshare’s 3rd Big Win This Year
Brand Marketing
Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year.
The Terrifying Slowdown for New Creative Business
Brand Marketing
The quiet is deafening. Where are the creative new-business opportunities out there? While media reviews continue apace, significant creative-only reviews have been relatively scarce this year in what agency leaders [...]
This Toronto Agency Skipped the Product Placement and Released a Feature Movie
Brand Marketing
Specs Who Clockwise from top: Partners (creative) Rich Pryce-Jones, David Crichton, Randy Stein, Scott Dube; Bob Shanks, managing partner, business; David Chiavegato, partner, creative What Advertising agency