Bacardi

Bacardi and Swizz Beatz Just Created a New Kind of DJ Experience on Instagram

Bacardi today is employing Instagram Stories to let consumers play interactive DJ, representing a truly new kind of musical experience on the 4-month-old feature.

Bacardi Created This Immersive Haunted House in Brooklyn to Celebrate Halloween

Brands love to capitalize on holidays, especially Halloween. For Bacardi, it's a much more natural fit—the bat logo lets the brand lean into that aesthetic.

Bacardi and Oscar Winner Michel Gondry Team Up to Take Back the Night

America's top rum brand launched its biggest-ever integrated global ad campaign today with a new spot helmed by famed director, music video auteur and Oscar-winning screenwriter Michel Gondry.

OMD’s Digital Head Wants to Foster Cooperation Between Media and Creative Partners

Specs Current gig OMD, chief digital and innovation officer Previous gig Meredith Xcelerated Marketing, chief innovation officer, general manager

Bacardi Is Turning Private Web Surfing Into an Online Scavenger Hunt

Bacardi

U.S. Agency of the Year: BBDO Was 2015’s Unstoppable Creative Juggernaut

We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach to an ever-growing range of work.

Bacardi Turns a House Relocation Into a Rolling Party in Rollicking New Ad

BBDO NY just dropped "The House Party," a new video for Bacardi that was, sadly, was not the glorious return of Kid 'N Play for which we'd hoped. Rather, the ad depicts a roving hipster gang that turns a house relocation into a raucous wingding, complete with a legit DJ, bathtubs full of liquor (Bacardi, of course), and live chickens flapping around the den.

Why Jim Beam Is Running Snapchat Ads to Launch a New Apple-Flavored Bourbon

Snapchat is a risky place for alcohol brands to play. Sixty-three percent of its monthly users are between the ages of 13 and 24, leaving a small pocket of people who are over 21. But that group of legal-age users still includes millions of millennials who use Snapchat every day, which is why the messaging app is Jim Beam's top marketing priority this fall.

Infographic: The Recipe for a Successful Booze Brand

With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends are the biggest influence, research company Crowdtap found that alcoholic-beverage consumers are also very brand-focused.

New Girl’s Hannah Simone Turns Up the Heat With a Branded Peep Show on Periscope

The New Girl's Hannah Simone is putting on a show over at Periscope today. It's a "peep show," actually, but a tasteful one in a French burlesque style that will be directed by Floria Sigismondi.