BabyFirst is growing up.
Despite its name, the 10-year-old television network is geared toward a child's caretaker and not so much the child. "You can't just park a 12-month-old in front of the TV," admitted Guy Oranim, BabyFirst's CEO.
Rich Frank has had plenty of high-profile gigs over the years: He was former chairman of Walt Disney Television from 1994-95, president of the Academy of Television Arts and Sciences, and president of Paramount's TV group. It's an impressive resume.