The 4 Types of Dads Marketers Need to Know This Father’s Day
Brand Marketing
Father's Day is upon us and, naturally, it is a time when marketers shift their gaze toward dads. We can expect big sales on cars, ties, khakis, 55-inch flatscreen TVs, grills, [...]
Infographic: How the 5 Senses Drive Luxury Purchasing Habits
Brand Marketing
It's no surprise that sensory experiences inform the way consumers purchase luxury goods. A new report from the Shullman Research Center dives into the nuances of sensory effects on purchases. [...]
Supremely Better: A Multi-Generational Workplace
Performance Marketing
Personally and professionally, I get a lift from counting among my colleagues Baby Boomers, Generation Xers and Millennials — and I definitely am more aware by encountering, engaging and collaborating [...]
Infographic: Engaging Content Has Everything to Do With Emotion
Brand Marketing
As content accounts for more of marketers' budgets, finding direct paths to target audiences becomes increasingly important. AOL Insights analyzed over 7,300 moments when a person engaged with specific content [...]
How Harley-Davidson Is Reaching Out to Millennials While Still Appealing to Boomers
Brand Marketing
Having spent decades building an iconic motorcycle brand that once symbolized youth more than any other, Harley-Davidson has spent the last decade focused on bridging the generation gap between loyal [...]
Q&A: Diane von Furstenberg Is Tapping Into Millennial Tastes to Secure Her Brand’s Legacy
Brand Marketing
In the world of fashion, there are few figures as legendary as Diane von Furstenberg.