Baba Shetty

Digitas’ Chief Media Officer Is Leaving to Start His Own Company

DigitasLBi global chief media officer Baba Shetty announced today he is leaving the agency to start his own company, Invisible Science. The new venture will be structured as a research and advisory firm, focused on programmatic marketing. It's slated to launch on June 1.

The Best Media Plans Are Those That Are Strong at the Core and the Edges

So the judging is about to begin, as agencies polish up (or hurriedly write?) their final entries for Media Plan of the Year 2015, due this Friday, July 17. (If you're one of those agencies who hasn't gotten in their entry, here's where to do it.)

A Look Inside the Media Plan of the Year Celebration

Adweek gathered the winners of the 2014 Media Plan of the Year competition for a celebratory cocktail on Nov. 13, at the cool offices of DigitasLBi. At the event, Adweek […]

Hill Holliday Names a New Strategy Chief

Hill Holliday’s new chief strategy officer is a New Zealander who’s entering the U.S. market for the first time. Graham Ritchie spent the bulk of his career in Australia and New Zealand, most recently as a managing partner at Publicis Mojo in Auckland. He’s familiar with U.S. brands, however, having worked on Coke in the past.

Shetty Lands at Digitas

Digitas has hired former Newsweek Daily Beast CEO Baba Shetty as its chief strategy and media officer for North America.

Newsweek Daily Beast CEO Baba Shetty Resigns

Baba Shetty, the Newsweek Daily Beast Co. CEO, is leaving the company ahead of Newsweek's planned sale, Tina Brown announced today in a company-wide memo.

NewsBeast Layoffs Begin

It's got to be a sad day at the Newsweek Daily Beast Co., where the layoffs that have been expected since the company announced it would fold the dead-tree edition of Newsweek have begun.

Baba Shetty Addresses the Skeptics

The Huffington Post gave up on charging for its tablet magazine after just five issues. News Corp.’s The Daily got only 100,000 subscribers, despite heavy promotional support from Apple and an A-list staff of journalists. 

NewsBeast Brings in New CEO

The Newsweek Daily Beast Co. has named a new CEO as Barry Diller’s IAC forges a new path for the news outlet and faces fresh questions about its future.

Hill Holliday Expands Shetty’s Role

More than five years after joining Hill Holliday, Baba Shetty’s role continues to grow. Most recently chief media officer, Shetty today became chief strategy officer—a new position that adds brand planning to his list of responsibilities. (As media chief, he led media and digital efforts.)