Digitas’ Chief Media Officer Is Leaving to Start His Own Company
Brand Marketing
DigitasLBi global chief media officer Baba Shetty announced today he is leaving the agency to start his own company, Invisible Science. The new venture will be structured as a research [...]
Newsweek Daily Beast CEO Baba Shetty Resigns
Performance Marketing
Baba Shetty, the Newsweek Daily Beast Co. CEO, is leaving the company ahead of Newsweek's planned sale, Tina Brown announced today in a company-wide memo.
NewsBeast Layoffs Begin
Performance Marketing
It's got to be a sad day at the Newsweek Daily Beast Co., where the layoffs that have been expected since the company announced it would fold the dead-tree edition [...]
Baba Shetty Addresses the Skeptics
Performance Marketing
The Huffington Post gave up on charging for its tablet magazine after just five issues. News Corp.’s The Daily got only 100,000 subscribers, despite heavy promotional support from Apple and [...]
NewsBeast Brings in New CEO
Performance Marketing
The Newsweek Daily Beast Co. has named a new CEO as Barry Diller’s IAC forges a new path for the news outlet and faces fresh questions about its future.
Hill Holliday Expands Shetty’s Role
Brand Marketing
More than five years after joining Hill Holliday, Baba Shetty’s role continues to grow. Most recently chief media officer, Shetty today became chief strategy officer—a new position that adds brand [...]