DigitasLBi global chief media officer Baba Shetty announced today he is leaving the agency to start his own company, Invisible Science. The new venture will be structured as a research and advisory firm, focused on programmatic marketing. It's slated to launch on June 1.
So the judging is about to begin, as agencies polish up (or hurriedly write?) their final entries for Media Plan of the Year 2015, due this Friday, July 17. (If you're one of those agencies who hasn't gotten in their entry, here's where to do it.)
Adweek gathered the winners of the 2014 Media Plan of the Year competition for a celebratory cocktail on Nov. 13, at the cool offices of DigitasLBi. At the event, Adweek […]
Hill Holliday’s new chief strategy officer is a New Zealander who’s entering the U.S. market for the first time. Graham Ritchie spent the bulk of his career in Australia and New Zealand, most recently as a managing partner at Publicis Mojo in Auckland. He’s familiar with U.S. brands, however, having worked on Coke in the past.
Digitas has hired former Newsweek Daily Beast CEO Baba Shetty as its chief strategy and media officer for North America.
Baba Shetty, the Newsweek Daily Beast Co. CEO, is leaving the company ahead of Newsweek's planned sale, Tina Brown announced today in a company-wide memo.
It's got to be a sad day at the Newsweek Daily Beast Co., where the layoffs that have been expected since the company announced it would fold the dead-tree edition of Newsweek have begun.
The Huffington Post gave up on charging for its tablet magazine after just five issues. News Corp.’s The Daily got only 100,000 subscribers, despite heavy promotional support from Apple and an A-list staff of journalists.
The Newsweek Daily Beast Co. has named a new CEO as Barry Diller’s IAC forges a new path for the news outlet and faces fresh questions about its future.