4 Trends That Will Keep Your Brand Globally Competitive
Brand Marketing
Specs Claim to fame Shankar Gupta-Harrison, vp of strategy at 360i; makes the best sangria in the world. Base New York Twitter @SGMagnus
Never Thought We’d See This, but Here’s an Axe Ad That Has Two Men Kissing
Creativity
Axe has been trying to move away from its narrow, misogynistic views on relationships and sexuality for some time. But this BBH London spot is easily the Unilever brand's most [...]
These Were Tumblr’s Top 20 Sponsored Posts of 2014
Performance Marketing
Since Tumblr first introduced in-stream sponsored posts in Spring 2013, more than 300 paid advertisers have gotten on board. The brand publishers contribute to an ecosystem of content creators and [...]
What’s the Right Way to Market to Men? Join #AdweekChat to Share Your Opinions
Brand Marketing
Cleavage. Explosions. Crotch hits. When it comes to male-oriented marketing, most of the ads out there continue to fall back on decades-old cliches and low-brow humor.
Axe Gets Pumped for Mondays and Wednesdays in Flashy Ads From BBH
Brand Marketing
IDEA: Thank God it's Wednesday? Unless you're the Geico camel, you've never uttered those words. And Monday's even worse, particularly if you're not that into football. But Axe wants to [...]
Pinterest Hires the Man Behind Axe Marketing at Unilever
Performance Marketing
Pinterest has a new advocate, David Rubin, who was a vp at Unilever in charge of marketing hair care products. At Pinterest, he's the new head of brand, working with [...]