Ad of the Day: Dollar Shave Club Shamelessly Mocks Axe and Old Spice in Shower Gel Ads
Brand Marketing
Attention, men. If your body wash makes you feel like a muscle-bound rage monster, or a cologne-oozing nightclub sleaze, Dollar Shave Club wants you to consider a simpler option.
Axe May Have Stolen ‘Shower Thoughts’ From Reddit. Here’s What It’s Doing to Make Things Right
Brand Marketing
Earlier this month, Axe released its latest campaign, "Shower Thoughts." It was quickly accused of being stolen
Damn, a Bunch of Brands Picked Up on the ‘Damn, Daniel’ Meme This Week
Creativity
There's no solid way of predicting what might go viral on the Internet or when. So when a brand can hop on board in a moment's notice, the results can [...]
Axe Is Bringing Its Great ‘Find Your Magic’ Commercial to the Super Bowl
Brand Marketing
Axe has enjoyed such a positive reaction to its "Find Your Magic" campaign, launched earlier this month, that it's bringing a 30-second version of the anthem TV commercial to the [...]
Ad of the Day: Axe Gets Inclusive in a Remarkable Ad That’s Really Pretty Magical
Brand Marketing
For years, the Axe brand was pretty one-dimensional. It appealed to bros with comical, hyperbolic ads about how Axe would turn them into chick magnets.
Here Are the Year’s Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac
Brand Marketing
Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only [...]