Awesomeness TV

IAB Announces Schedule for 2017 Digital Content NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.

3 Things Brands Should Know About Gen Z—and They’re Not All About Snapchat

Marketing has a new buzzword: Gen Z. Younger than millennials, the next generation is more reliant on digital than its predecessor, forcing brands to get more creative in their marketing.

Why AwesomenessTV Wants Marketers to Stop Grouping Gen Z and Millennials Together

"Gen Z and millennials is not a thing, they're two things," exclaimed AwesomenessTV CEO Brian Robbins during the multi-channel network's NewFronts presentation Wednesday evening. "These life stages—late teens who are breaking away from freedom vs. these young adult couples are very, very different."

With DreamWorks Acquisition, Comcast Takes on Disney for Big Media Superiority

When NBCUniversal announced this morning that it will acquire DreamWorks Animation for $3.8 billion, the deal was mostly hailed as a film play for NBCU's parent company, Comcast, as it seeks to challenge Disney's big media dominance.

Pluto.TV Expands Its Lineup of Web Channels, Including Complex Media

Pluto.TV, a Web video hub with more than 100 channels, has added content partners to its lineup—Complex Media, Fullscreen, HitFix, Popsugar and SpinMedia.

AwesomenessTV’s Beth Greve: DreamworksTV Is A ‘Giant Trailblazer’

In its short two-year existence, AwesomenessTV has gone from making one film featuring a YouTube star to becoming one of the Web's biggest portals for emerging online talent.

Awesomeness TV and Wet Seal Launch Branded Web Series

Dreamworks’ teen-targeted digital video network Awesomeness TV has teamed up with Wet Seal to produce a new branded series, The Intern.

AwesomenessTV’s Side Effects May Be Too Edgy

Editor's Note: VideoWatch wanted to review AwesomenessTV's new long-form musical drama Side Effects. But since the show is aimed at tweens and teens, and is thus way outside our demo, we turned to real high schooler Anna McIntyre to get her take.

AwesomenessTV Launches Long-Form Music Series

AwesomenessTV has launched Side Effects, a long-form series about a teen whose hallucinations take the form of music videos.

Hearst, AwesomenessTV to Launch YouTube Effort for Seventeen

Hearst is partnering with Dreamworks' AwesomenessTV, a YouTube channel popular among teens, to create both a new channel and a multi-channel network around the Seventeen magazine brand.