Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.
Marketing has a new buzzword: Gen Z. Younger than millennials, the next generation is more reliant on digital than its predecessor, forcing brands to get more creative in their marketing.
"Gen Z and millennials is not a thing, they're two things," exclaimed AwesomenessTV CEO Brian Robbins during the multi-channel network's NewFronts presentation Wednesday evening. "These life stages—late teens who are breaking away from freedom vs. these young adult couples are very, very different."
When NBCUniversal announced this morning that it will acquire DreamWorks Animation for $3.8 billion, the deal was mostly hailed as a film play for NBCU's parent company, Comcast, as it seeks to challenge Disney's big media dominance.
Pluto.TV, a Web video hub with more than 100 channels, has added content partners to its lineup—Complex Media, Fullscreen, HitFix, Popsugar and SpinMedia.
In its short two-year existence, AwesomenessTV has gone from making one film featuring a YouTube star to becoming one of the Web's biggest portals for emerging online talent.
Dreamworks’ teen-targeted digital video network Awesomeness TV has teamed up with Wet Seal to produce a new branded series, The Intern.
Editor's Note: VideoWatch wanted to review AwesomenessTV's new long-form musical drama Side Effects. But since the show is aimed at tweens and teens, and is thus way outside our demo, we turned to real high schooler Anna McIntyre to get her take.
AwesomenessTV has launched Side Effects, a long-form series about a teen whose hallucinations take the form of music videos.
Hearst is partnering with Dreamworks' AwesomenessTV, a YouTube channel popular among teens, to create both a new channel and a multi-channel network around the Seventeen magazine brand.