People notoriously have some of their best ideas in the shower. There's just one problem. You can't jump in the shower whenever you need inspiration. You probably don't even have a shower at work. And even if you do, well, showering relentlessly is time consuming. Thankfully, The One Show has you covered. The ad award show just made a 360 video inside a shower, so you can virtually immerse yourself in a shower environment whenever you like—and brainstorm as though you were blissfully enjoying the real thing. The tongue-in-cheek video is the work of agency Rethink in Vancouver and is part of The One Show's new call for entries campaign, themed "One is all it takes."
Agencies goosing their award show entries for a better chance of winning? That never happens. Does it? Such chicanery won't get entrants anywhere at the 2017 North American Effie Awards, that's for sure. That show honors advertising effectiveness. So, to win an Effie, you'll need verifiable real-world results.
Ahead of the ESPY Awards Wednesday night on ABC, ESPN will hold its second annual Sports Humanitarian Awards tonight. The event at the Conga Room at L.A. Live will air as a half-hour special Friday night on ESPN. Proceeds will benefit the Stuart Scott Memorial Cancer Research Fund at The V Foundation.
When creatives judge their fellow creatives in awards shows, one might argue it's a good way to ensure strong work is appreciated. Others might argue it gets a bit ... incestuous. To promote the fact that the Epica Awards are the only major ad industry honors judged solely by journalists rather members of the creative industry, Epica has launched a new call-for-entries ad campaign that somewhat subtly satirizes the better-known events like the Cannes Lions, One Show and Clio Awards (the last of which, I should note by way of disclosure, is owned by Adweek's parent company but operated independently of this magazine). In each ad—created by Paris-based agency Altmann+Pacreau—we see a text message being sent to a famous ad figure such as Wieden + Kennedy co-founder Dan Wieden or Leo Burnett global creative chief Mark Tutssel. The person sending the message is usually commenting on the ad star's upcoming role on an awards juror, while subtly hinting at a bit of a quid pro quo arrangement that will help sway some votes. "When you serve on a jury, you receive lots of 'friendly' messages, trying to find out what's going on and putting a gentle pressure on your judgment," said one of the campaign's creators, Altmann+Pacreau co-founder Olivier Altmann. "So we built on this insight to promote Epica, one of the few worldwide awards that most agencies support specifically because of its singularity."
Bogus ads that never ran are a scourge on advertising award shows. But now, you can make sure your bogus ads actually did run—thanks to a new magazine in Canada that will print them, no questions asked.
Advertising awards have reached peak honesty with the Handys, a new (fake) show that isn't a show at all—it's an app where you get a prize just for shaking your phone up and down like a real wanker. (Really: Pull up handyawards.org on your phone, and go to town.)
It's been around since 1987 and is judged by advertising experts from 42 countries, but the Epica Awards hasn't enjoyed the sort of U.S. exposure seen by the likes of Cannes, the Clios and The One Show.
We've seen hilarious ad awards call for entries. We've seen slutty ad awards call for entries. Now, it's time for a brilliant but batshit crazy ad awards call for entries.
Industry activist Cindy Gallop said she is shocked over her selection as jury president for the new Cannes Glass Lion award, considering she's been a bit of a thorn in its paw.
Case study videos. I could watch them all day long. They're my favorite form of media entertainment—apart from sitcoms starring Concord grapes, that is. These days, advertising case studies are so creative and well produced, they're often more enjoyable than the crappy campaigns they show off. And dammit, they deserve an award show of their own. Which brings us to this spoof video from Rethink Communications introducing the Caseys, honoring excellence in advertising award show submissions. "Cannes, One Show, the Clios. These shows celebrate the very best in creativity," the voiceover begins. "But none of them celebrate what we do best as advertising professionals—the case study video."