How Millennials Are Helping This Agency Find the ‘Big Idea’
Brand Marketing
Specs Who Co-founders Leo Premutico and Jan Jacobs What Creative agency Where New York
Google Takes 4 Classic Ads and Reimagines Them for the Web
Creativity
Through an initiative called Project Re: Brief, Google is updating four classic ad campaigns, enlisting agency folks who created the original work and adding interactive and social elements via cutting-edge [...]
Avis Budget in Review at McCann
Brand Marketing
Another account at McCann Erickson in New York is in review. Avis Budget Group has issued an RFP for its Avis advertising business, which the Interpublic agency won in 1999.
Avis helping out baseball’s abused mascots
Creativity
McCann Erickson's "Billy the Bear" baseball mascot needs a "rental health day" in this Avis commercial. He bitches about his sweaty costume, the rude fans and his grueling work schedule. [...]