Droga5 Wins Hotly Contested Sausage Pitch
Brand Marketing
Droga5, Adweek's U.S. Agency of the Year, has added sausage to its fire.
ADT Reviews Its Advertising Business
Brand Marketing
ADT is reviewing its advertising business in a series of separate but parallel pitches, sources said. The security company has issued individual requests for proposals for its creative, digital and [...]
Merck Names Second Global Shop For OTC Brands
Brand Marketing
Publicis has become Merck's second global agency for non-prescription brands.
Merck Trims Field in Global Creative Review
Brand Marketing
The odds of the finalists in Merck's global creative review just improved. The company has eliminated Saatchi & Saatchi and Deutsch, following agency presentations at Merck earlier this week. That [...]
Merck’s Global Creative Review Covers 3 Drugs
Brand Marketing
The Merck & Co. consumer brands in play in the company’s global creative review are Dr. Scholl’s, Miralax and an incontinence drug for women that’s shifting from prescription to over-the-counter [...]
Merck Confirms Global Creative Search
Brand Marketing
Merck & Co. has confirmed that its consumer products group is looking to hire another global agency to work on its over-the-counter, nonprescription brands.