Avidan Strategies

Droga5 Wins Hotly Contested Sausage Pitch

Droga5, Adweek's U.S. Agency of the Year, has added sausage to its fire.

McCann Erickson Is Cigna’s New Lead Creative Agency

Cigna has found a new lead creative agency. Succeeding Hill Holliday on the assignment is Interpublic Group's McCann Erickson in New York, according to sources. Cigna's U.S. media spending hovers around $35 million annually.

3 Agencies Jockey for Cigna’s Ad Account

A trio of agencies is preparing for final presentations in a review of Cigna's creative business, according to sources. Sources identified the finalists as McCann Erickson, Grey and DDB. Avidan Strategies in New York has helped manage the process.

Arnold Wins ADT’s Creative Business [Updated]

Arnold is ADT's new lead creative agency, joining MediaCom as new key players on the home security giant's roster of shops, ADT has confirmed.

Contenders Prepare for ADT Finals

Contenders are gearing up for final pitches in ADT’s three-pronged review, which spans traditional advertising, digital marketing and media planning and buying.

ADT Reviews Its Advertising Business

ADT is reviewing its advertising business in a series of separate but parallel pitches, sources said. The security company has issued individual requests for proposals for its creative, digital and media assignments, according to sources. Agency replies are due back in about two weeks.

Merck Names Second Global Shop For OTC Brands

Publicis has become Merck's second global agency for non-prescription brands.

Merck Trims Field in Global Creative Review

The odds of the finalists in Merck's global creative review just improved. The company has eliminated Saatchi & Saatchi and Deutsch, following agency presentations at Merck earlier this week. That leaves two contenders for a consumer products group assignment with annual media spending of about $50 million: Grey and Publicis.

Merck’s Global Creative Review Covers 3 Drugs

The Merck & Co. consumer brands in play in the company’s global creative review are Dr. Scholl’s, Miralax and an incontinence drug for women that’s shifting from prescription to over-the-counter sales.

Merck Confirms Global Creative Search

Merck & Co. has confirmed that its consumer products group is looking to hire another global agency to work on its over-the-counter, nonprescription brands.