Avi Dan

3 Agencies You’ve Never Heard of That Handle Walmart, BK, Pepsi

The Martin Agency may be Walmart's lead creative shop, but Vimby, a 50-person agency in Van Nuys, Calif., creates more TV ads for the retailer.

Consultants Scratch Heads Over Publicis-Omnicom Deal

It’s early days, but consultants who help marketers find agencies are still struggling to grasp the strategic rationale for Omnicom Group’s mega-merger with Publicis Groupe.