Hillary Clinton Just Made the Best Use of Silent Autoplay With This Social Video Ad
Brand Marketing
If you're on one of the three major social networks, you're used to videos that play automatically when you scroll through your feed. In fact, you're probably so used to [...]
Twitter’s Adam Bain on Keeping It Fresh and Avoiding Sharks and Lawyers
Performance Marketing
CANNES, France–He could be Twitter's next CEO, so it was a perfect time for Adam Bain's talk on innovation and to hear his thoughts on everything from creative corporate culture [...]
Mountain Dew Shows Us What Twitter Looks Like With Autoplay
Performance Marketing
Twitter unleashed its autoplay videos earlier today, and Mountain Dew wasted little time demonstrating what the development might mean, visually speaking. The PespiCo-owned soda brand put together five GIF-based clips [...]
Twitter Unleashes Autoplay Video Ads With a 100% Viewability Promise
Performance Marketing
Twitter is now ready to serve autoplay video, which has the potential to change up the experience on the platform with richer and more engaging media. Autoplay video has become [...]
Hotels.com Created a Facebook Autoplay Ad That’s Infinitely Better Without Sound
Creativity
For brands and content creators, Facebook's autoplay videos have become a mystical chalice bearing bountiful views—as long as you don't mind your clips airing in silence. Instead of expecting users [...]
Brands Ask for It, and Twitter Hits Fast Forward on Autoplay Video
Performance Marketing
Twitter is close to unveiling its autoplay video, finally giving marketers the format they say is a must for branded content.