autoplay video

Hillary Clinton Just Made the Best Use of Silent Autoplay With This Social Video Ad

If you're on one of the three major social networks, you're used to videos that play automatically when you scroll through your feed. In fact, you're probably so used to autoplay that you don't stop and watch the whole video or even turn on the sound.

Periscope Videos Are Now Autoplaying on Twitter

Twitter is finally showing off how Periscope fits into its bigger video strategy. Starting today, livestreaming videos automatically play in newsfeeds in Twitter's iPhone app, similar to how the microblogging site's native videos and GIFs play.

How Twitter Autoplay Ads Are Giving Goosebumps a Big Lift in Online Buzz

Autoplay video advertising is becoming increasingly commonplace, though Twitter's offering to marketers is still only

Twitter Is Now Letting Apps Advertise With Video

Twitter's video ads are looking for a little more action. For the first time, the microblogging platform is allowing advertisers to drive app installs directly from promoted videos, the company announced today.

Facebook Tests 10-Second Video Views for Advertisers

Facebook is testing a new way for advertisers to buy video promos that may help determine which  ads people are actually watching. A Facebook rep confirmed to Adweek that it is running a global test for big-brand marketers who use the company's Power Editor and API tools to manage campaigns.

Twitter’s Adam Bain on Keeping It Fresh and Avoiding Sharks and Lawyers

CANNES, France–He could be Twitter's next CEO, so it was a perfect time for Adam Bain's talk on innovation and to hear his thoughts on everything from creative corporate culture to the Twitter accounts he follows.

Mountain Dew Shows Us What Twitter Looks Like With Autoplay

Twitter unleashed its autoplay videos earlier today, and Mountain Dew wasted little time demonstrating what the development might mean, visually speaking. The PespiCo-owned soda brand put together five GIF-based clips for the platform. 

Twitter Unleashes Autoplay Video Ads With a 100% Viewability Promise

Twitter is now ready to serve autoplay video, which has the potential to change up the experience on the platform with richer and more engaging media. Autoplay video has become a standard format in social media and one that is supported by advertisers, who like the fact that their content makes more of an impact.

Hotels.com Created a Facebook Autoplay Ad That’s Infinitely Better Without Sound

For brands and content creators, Facebook's autoplay videos have become a mystical chalice bearing bountiful views—as long as you don't mind your clips airing in silence. Instead of expecting users to turn on audio (because who would?), more and more video creators are starting to create clips that work just fine without sound, usually thanks to subtitles or informative animations. Now Hotels.com and agency Crispin Porter + Bogusky have created a video ad campaign that has some fun with the silence of autoplay.

Brands Ask for It, and Twitter Hits Fast Forward on Autoplay Video

Twitter is close to unveiling its autoplay video, finally giving marketers the format they say is a must for branded content.