Shazam Will Make Its Smartwatches Debut Later This Year
Performance Marketing
Shazam has designs on reaching a much broader audience through platforms beyond smartphones. The music-and-TV app later this year will include functionalities on smartwatches, the company revealed today at Mobile [...]
Avis, Zipcar Deal Meets Marketing Challenges
Brand Marketing
For established corporate brands like Avis, buying a trendy “sharing economy” business like Zipcar is akin to gaining custody of an unruly child. Sharing companies build their brands on a [...]