Adweek’s Top 10 Commercials of the Week
Brand Marketing
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Avis, Zipcar Deal Meets Marketing Challenges
Brand Marketing
For established corporate brands like Avis, buying a trendy “sharing economy” business like Zipcar is akin to gaining custody of an unruly child. Sharing companies build their brands on a [...]
Lincoln’s ‘Social’ Super Bowl Spot; New Branding Strategy
Brand Marketing
Lincoln has purchased a Super Bowl XLVII spot—its first commercial during the big game—that its marketing brass says will be “extremely social.”