Lexus Aims for Super Bowl Impact, While Other Car Brands Sit on the Sideline
Brand Marketing
While some automakers are pulling back on Super Bowl ads this year, Lexus and agency Walton Isaacson have committed to making their second sppearance in the Big Game.
BMW Moves Into Zipcar’s Territory
Brand Marketing
To win over trendy young drivers, BMW is launching a new on-street car-sharing service this month in San Francisco. Drivers will be able to rent BMW electric cars that are [...]
Adweek’s Top 5 Commercials of the Week
Brand Marketing
Save for a Coca-Cola ad that leans heavily on cuteness, all of this week's best ads seem to meander around a central theme of moving, either on or forward (preferably, [...]
Adweek’s Top 5 Commercials of the Week
Brand Marketing
You can learn a lot from this week's best new commercials.
Study: Facebook Ads Influence Car Shoppers Mid-Funnel
Performance Marketing
Facebook has doggedly tried to prove its advertising mettle to automotive brands since General Motors famously yanked its paid budget in May 2012, onl
Adweek’s Top 10 Commercials of the Week
Brand Marketing