Automotive advertising

Lexus Aims for Super Bowl Impact, While Other Car Brands Sit on the Sideline

While some automakers are pulling back on Super Bowl ads this year, Lexus and agency Walton Isaacson have committed to making their second sppearance in the Big Game. 

Study Finds Mercedes Advertising Outperforms Competitors Across the Board

Over the past few months, Mercedes' digital team has nimbly worked a number of social platforms to build brand awareness.

Are These Ads Prejudiced Against Car Dealers?

Car buying is a delicate negotiation, but don’t call it haggling. found that out the hard way with a YouTube ad campaign that spoofed car salesmen with videos involving "haggling" copy, offending car dealers. has since removed the offending ads after dealers across the country threatened to pull their business from the car-shopping site.

Twitter Has Fun With Elon Musk’s ‘D’

Elon Musk’s model D car is the most unfortunately named product since the iPad reminded consumers of feminine hygiene. So when Musk promised to "unveil the D" last night, you could imagine the reaction on Twitt

Adweek’s Top 5 Commercials of the Week

In this week's best ads, two mobile companies—Samsung and Thailand's DTAC—are as far away in their marketing approaches as they are geographically, with the former continuing its attacks on Apple and the latter telling a touching tale of fatherhood in which the tech has only a supporting role.

BMW Moves Into Zipcar’s Territory

To win over trendy young drivers, BMW is launching a new on-street car-sharing service this month in San Francisco. Drivers will be able to rent BMW electric cars that are parked on city streets and return them to several drop-off points in the Bay Area, including major airports.

Adweek’s Top 5 Commercials of the Week

Save for a Coca-Cola ad that leans heavily on cuteness, all of this week's best ads seem to meander around a central theme of moving, either on or forward (preferably, both).

Adweek’s Top 5 Commercials of the Week

You can learn a lot from this week's best new commercials. 

Study: Facebook Ads Influence Car Shoppers Mid-Funnel

Facebook has doggedly tried to prove its advertising mettle to automotive brands since General Motors famously yanked its paid budget in May 2012, onl

Adweek’s Top 10 Commercials of the Week