3 Ways to Better Manage Marketing Automation So the ‘Shiny Object’ Doesn’t Stab You
Performance Marketing
I presented at the All About Marketing Tech Virtual Conference & Expo on the topic of targeting and automation. One of the themes I hit upon was about how companies [...]
Letting the Machines Do the Work: What I’m Eager to Learn at About at the FUSE Media Summit
One of my favorite interviews during my time at Publishing Executive was with the then VP of Data for Hearst Corporation Rick McFarland. McFarland likened the work he was doing [...]
Using Automation to Make Audience Development More Personal
You would never invite a friend over to your home, open your door, and walk away once they walked in, would you? They’re your friend, after all. You’d say hello, [...]
The Marketer’s Job in an AI Future
Performance Marketing
Whether you're talking about cognitive computing, machine learning, artificial intelligence or its more common acronym, AI, the real topic is machines doing jobs humans used to. What does that mean [...]
Why Content Marketers Fail
Performance Marketing
Without the right foundation, attempting to produce curated, personalized content can quickly become overwhelming and ineffective. Why? In this issue of The Pulse, we’ll address two common problems and how [...]
To Win Back Reader Attention Publishers Need Dynamic Editorial
For some time, digital publishers have seen third-party and social media platforms undercut their pageviews, engagement, and monetization by appropriating their content. ComScore finds that digital publishers now report a [...]