Augusta National

Golf Digest Brings Native Advertising to Masters Tournament Hub

Proving that native advertising can travel just about anywhere, Golf Digest is launching its first native Web ad that will use Adobe's data to track the social conversation around next week's Masters tournament in Augusta, Ga., while promoting its analytics services.

Masters Ratings Falter as Final Round Falls on Easter Sunday

A two-hole playoff matching the country’s highest-ranked golfer and the winner of the 2010 British Open wasn’t enough to keep viewers locked in for CBS’ coverage of The Masters.