Direct Mail Is Back
Performance Marketing
Last week during my IMV15 presentation for "Direct Mail Is Back" we had some questions that we were not able to get to. So we wanted to address them in [...]
Lowe’s Tests 3D Technology Booths
Performance Marketing
Are consumers ready for Star Trek-like experiences that turn in-store shopping into 3D virtual models? Lowe’s thinks so and is rolling out installations into two Canadian stores that use augmented [...]
Victoria’s Secret’s New App Mobilizes Direct Mail
Performance Marketing
While a number of different retailers continue to struggle in building mobile apps that keep people coming back, Victoria’s Secret’s college-focused Pink is taking a different approach by integrating its [...]
McDonald’s Overhauls Packaging for World Cup Digital Push
Performance Marketing
McDonald's is revamping its fry packaging on a global scale for the first time as part of a large-scale marketing push for the upcoming 2014 FIFA World Cup. And interestingly, [...]
Augmented Reality, Wearable Electronics and the Postal Service’s Future
Performance Marketing
In my previous blog post, I commented on the United States Postal Service and its announced plans for five-day delivery, discussing the importance of hard-copy communication and a commitment to [...]
Voice: Your Helveti-topia Awaits
Brand Marketing
You’ve seen them. Those videos that giant technology companies create to demonstrate their vision. In the spots, people do ordinary things—they fly places and use parking meters and do stuff [...]