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Direct Mail Is Back

Performance Marketing

Last week during my IMV15 presentation for "Direct Mail Is Back" we had some questions that we were not able to get to. So we wanted to address them in [...]


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Lowe’s Tests 3D Technology Booths

Performance Marketing

Are consumers ready for Star Trek-like experiences that turn in-store shopping into 3D virtual models? Lowe’s thinks so and is rolling out installations into two Canadian stores that use augmented [...]

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Victoria’s Secret’s New App Mobilizes Direct Mail

Performance Marketing

While a number of different retailers continue to struggle in building mobile apps that keep people coming back, Victoria’s Secret’s college-focused Pink is taking a different approach by integrating its [...]

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McDonald’s Overhauls Packaging for World Cup Digital Push

Performance Marketing

McDonald's is revamping its fry packaging on a global scale for the first time as part of a large-scale marketing push for the upcoming 2014 FIFA World Cup. And interestingly, [...]

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Augmented Reality, Wearable Electronics and the Postal Service’s Future

Performance Marketing

In my previous blog post, I commented on the United States Postal Service and its announced plans for five-day delivery, discussing the importance of hard-copy communication and a commitment to [...]

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Voice: Your Helveti-topia Awaits

Brand Marketing

You’ve seen them. Those videos that giant technology companies create to demonstrate their vision. In the spots, people do ordinary things—they fly places and use parking meters and do stuff [...]