The Best Ad Strategy for Pokemon Go Might Not Be What You Think
Brand Marketing
Pokemon Go could be the beginning of a shift in the way we advertise.
3 Ways to Introduce Augmented Reality in Your Direct Mail
Performance Marketing
I’ll be the first to admit that I’m not very savvy when it comes to direct mail and technology. Although I use them a lot now, I was a late [...]
9 Ways to Make Direct Mail ‘Irresistible’
Performance Marketing
Creating direct mail can be a challenge, as many marketers struggle to create direct mail that is irresistible to recipients. Many times, taking a look at what others are doing [...]
OMD CEO Turns Her Attention to Virtual Reality as It Gets Closer to Being Mainstream
Performance Marketing
PopSugar CEO Riffs on the Fall of Linear Media and the Rise of Virtual Reality
Performance Marketing
Q&A: Why This Former Agency Exec Is Betting on Augmented Reality
Performance Marketing
American psychologist Barry Schwartz wrote about the "Paradox of Choice" in 2004, wherin he argued that the abudance of choices for consumers was leading to increased anxiety. One could argue [...]