Call it two worlds, one technology: Esquire, a magazine founded in 1933, is charging full steam into the 21st century with the help of The Macallan, a whisky brand founded in the 1800s. The November issue of Esquire, featuring Matthew McConaughey on the cover, contains a fun bonus: Readers can watch a Macallan whisky ad in 3-D augmented reality through the free Aurasma app.
Until Pokemon Go became a viral phenomenon by amassing more than 100 million downloads in a few weeks, augmented reality was confined to tech types and sci-fi fiends.
Nintendo's surprise hit Pokémon Go mobile app is going gangbusters, increasing the gaming company's value by $7 billion.
Interested in watching the 2015 hit film The Martian from the surface of the moon? Adobe wants you to take you there.Adobe isn't entering the latest next-generation space race to compete with SpaceX, Blue Origin or Virgin Galactic anytime soon. But it is for the first time entering the worlds of virtual reality and augmented reality through new Adobe Primetime products.
American psychologist Barry Schwartz wrote about the "Paradox of Choice" in 2004, wherin he argued that the abudance of choices for consumers was leading to increased anxiety. One could argue that same theory applies to advertisers as well.
If you've ever felt overwhelmed when walking into a sprawling hardware store, you're not alone. To tackle the problem and better understand how people shop online and in brick-and-mortar stores, Lowe's set up an innovation lab in Los Angeles last year.