How to Effectively Promote Your Content Marketing
Performance Marketing
Marketers all understand the importance of great content. But, when building a content marketing program for your organization, creating content is only the first step.
6 Google Ads Trends You Should Be Using in Your Marketing
Performance Marketing
Google Ads, formerly AdWords, has been a mainstay of PPC marketing since its introduction in 2000. Businesses now have access to new tools that allow them to refine their PPC [...]
Is Your SEO Thinking Showing Its Age? Here’s How to Fix It
Performance Marketing
Are you still thinking that your SEO success can be measured in keyword rankings? If you are, you are a bit behind the power curve and your SEO thinking is [...]
3 Quick Ways to Sabotage SEO Efforts
Performance Marketing
Are you sabotaging your own SEO efforts? As an SEO consultant, I see numerous well-intentioned business leaders make decisions that, in effect, sabotage and trash months and even years of [...]
Building an Audience-Focused Content Strategy
Performance Marketing
Generating content that is relevant to your audience is easy; delivering unique content that actually serves its needs is significantly more difficult. That requires a content strategy.
Is Your Direct Mail Misunderstood?
Performance Marketing
Are your direct mail pieces engaging with your audience or are you talking over the audience? Do you use lingo that only people in the industry understand?