Audi Says ‘Intelligence Is the New Rock and Roll’ in Latest Ads for the A4
Creativity
Would Iggy Pop drive an Audi? If the seminal proto-punk rocker got one free for lending his 1973 head-banger "Search and Destroy" to the soundtrack of the automaker's new campaign [...]
Good Storytelling Is the Secret to Happy Clients and Consumers, PMK-BNC CEO Says
Brand Marketing
Specs Current gig CEO, co-chairman at PMK-BNC Previous gig CEO, chairman and co-founder at BNC
Audi’s Airbags Keep You From Damnation, or Salvation, in These Turkish Print Ads
Creativity
Imagine you're mid-car-crash, face firmly planted against against an airbag, and you get a brief window into the afterlife. Will you be going to heaven, or somewhere a tad hotter?
Why Maker Studios Chose This Agency for Its Ad-Buying Service
Brand Marketing
Maker Studios has already partnered with the big guns for its Maker Select ad-buying service. Now the Disney-owned multichannel network has signed on its first small-scale agency, which leans heavily [...]
Can Agencies Win If They Don’t Play the Spec Pitch Game?
Brand Marketing
When Mike Wolfsohn and his two partners left Southern California agency Ignited in 2010 to form High Wide & Handsome, they vowed not to participate in competitive pitches requiring contenders [...]
Bob Dylan Went Electric. And You Should Too, With a Plug-In Hybrid, Says Audi
Creativity
A new hybrid-electric Audi is just like that time Bob Dylan shocked audiences by playing an electric guitar at the Newport Folk Festival, says Audi.