For the second year in a row, the Facebook Studio Awards' best distinction goes to an agency-brand combo that used the social media platform as an anchor for a narrative ultimately shared via many channels.
It may go without saying that NFL fans have an insatiable desire to get close to their gridiron heroes, whether that means having them coach a local peewee team or teaching them a customized victory dance. Some of those fantasies work out better than others, according to new spots from BBDO and Atmosphere Proximity for longtime NFL sponsor Visa.As part of a season-stretching promotion to give fans an ultimate NFL experience, Visa is gathering fans' dreams on Twitter and Instagram under the hashtag #MyFootballFantasy. Not all of those will revolve around goofy end-zone movements, if luck is on the players' sides. The dreams could be anything, really, but they're capped at a cash value of $100,000. Plenty of leeway there?Atlanta Falcons wide receiver Julio Jones stars in a BBDO spot that broke this week for the ongoing campaign, where the origins of his victory shuffle are revealed. Hint: chubby superfan with a white-guy overbite. (In a bit of bad timing for Visa, Jones's season could actually be over already due to injury.) Still to come: New Orleans Saints quarterback Drew Brees fulfilling another sample fantasy. The real winners will emerge before the Super Bowl.Check out the Jones spot below and the kickoff for the promo, a commercial with San Francisco 49ers coach Jim Harbaugh going medieval on some pint-sized football players. Dad didn't think that one through very well.
BBDO New York and Atmosphere Proximity have won Emirates Airline’s North American business, replacing Boston firm ISM which worked with the marketer for about 10 years.
In a shift to a more digitally-driven marketing strategy in North America, The Economist has tapped Atmosphere Proximity, N.Y., to lead brand communications and marketing after a review.Other agency contenders could not be immediately identified and the client declined to reveal them. Spending in 2011 was not available from Nielsen.