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How Facebook Showed Live Nation That Grindr Ads Sell Madonna Tickets

Performance Marketing

By Garett Sloane

CANNES, France—When you're selling Madonna tickets gay-dating app Grindr would seem like a good place to start, given the pop star's popularity within the LGBT community.

Brand Marketing

5 Tech Players Agencies Should Consider Partnering With This Year

By Andrew McMains

Performance Marketing

AOL Gives Advertisers an Alternative to Facebook’s People-Based Marketing

By Garett Sloane

Performance Marketing

Now You Can Get In on the Facebook Ad Network That Made Millions for the Kardashian Game

By Garett Sloane

Performance Marketing

Facebook’s New People-Based Ad Technology Is ‘Marketing Nirvana’

By Garett Sloane

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Eight Digital Trends to Watch in 2013

Performance Marketing

By Adweek's Digital Team

Making predictions in digital media can be a dangerous game. Conjecture such as "2006 is going to be the year of mobile" come to mind. How many of us this [...]

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Microsoft Bailing on Mobile, Branded Web Video Ads

Brand Marketing

By Mike Shields

Is Microsoft signaling that the company is getting out of the brand advertising business? Its latest round of layoffs sure seem to indicate so.