5 Things to Consider When Trying to Match the Right Celebrity With Your Brand
Brand Marketing
There's no question that a celebrity can bring instant attention to your marketing campaign.
Inside the Effort to Brand Tom Brady
Brand Marketing
You may have noticed this past NFL season that Gisele Bündchen has been busy sharing her family's New England Patriots pride on Instagram, or that husband Tom Brady has been [...]
Data Athletes in Modern Organizations
Performance Marketing
Let's look at the ideas, insights and strategies for becoming what I have termed a "Data Athlete." This term has evolved during the many years I have been involved with [...]
Nike’s Scandal Woes Just a Numbers Game
Brand Marketing
Nike has a troubling knack for endorsing athletes prone to scandals, right?