athletes

5 Things to Consider When Trying to Match the Right Celebrity With Your Brand

There's no question that a celebrity can bring instant attention to your marketing campaign.

Naysayers Motivate Young Athletes by Calling Them Lazy and Undeserving in Campaign for IMG Academy

Kids today are lazy, unmotivated and have everything handed to them. They want to be praised and rewarded, but don't want to do any of the hard work. You might think that, but IMG Academy's latest campaign showcases highly driven aspiring athletes who will prove that all of those thoughts you had about young people are completely wrong. 

Want to Sell Men’s Grooming Products? Hire an Athlete, Not a Hollywood Star

When it comes to endorsing beauty brands, actresses are a popular choice.

New Balance Is Now More Than Just a Sneaker Maker

New Balance wants to be known for more than its sneakers, and it has tapped 17 athletes to help make that happen. The Boston-based brand has evolved into a full-blown athletics company, it says, one that innovates and manufactures products based on athletes' needs.

How a $0 Marketing Budget Bought a Fortune in Athlete Endorsements

Apart from being star athletes, Drew Brees of the New Orleans Saints, the Washington Nationals' Bryce Harper, the L.A. Clippers' Dahntay Jones, Pierre Garçon of the Washington Redskins and Joe Flacco of the Baltimore Ravens all have something else in common. They wear shirts from the 3-year-old brand Mizzen + Main.

Inside the Effort to Brand Tom Brady

You may have noticed this past NFL season that Gisele Bündchen has been busy sharing her family's New England Patriots pride on Instagram, or that husband Tom Brady has been posting a lot of personal photos on Facebook. It's not a coincidence.

Nike’s Scandal Woes Just a Numbers Game

Nike has a troubling knack for endorsing athletes prone to scandals, right?