There's no question that a celebrity can bring instant attention to your marketing campaign.
Kids today are lazy, unmotivated and have everything handed to them. They want to be praised and rewarded, but don't want to do any of the hard work. You might think that, but IMG Academy's latest campaign showcases highly driven aspiring athletes who will prove that all of those thoughts you had about young people are completely wrong.
New Balance wants to be known for more than its sneakers, and it has tapped 17 athletes to help make that happen. The Boston-based brand has evolved into a full-blown athletics company, it says, one that innovates and manufactures products based on athletes' needs.
Apart from being star athletes, Drew Brees of the New Orleans Saints, the Washington Nationals' Bryce Harper, the L.A. Clippers' Dahntay Jones, Pierre Garçon of the Washington Redskins and Joe Flacco of the Baltimore Ravens all have something else in common. They wear shirts from the 3-year-old brand Mizzen + Main.
You may have noticed this past NFL season that Gisele Bündchen has been busy sharing her family's New England Patriots pride on Instagram, or that husband Tom Brady has been posting a lot of personal photos on Facebook. It's not a coincidence.