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Ad of the Day: Ask Ordinary New Yorkers to Make a Phone Ad, and You Get This Lunacy

Brand Marketing

To help launch the Asus ZenFone 3, ad agency SuperHeroes dispatched Matt Rubano and Betsy Kenney, members of improv troupe Upright Citizens Brigade, to ask random people on the streets [...]


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Google Interface May Change Smartwatch Game

Performance Marketing

Google doesn’t just have one smartwatch in the works—it has a number of new wearables designed by a variety of electronics makers and fashion companies.

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Tech Brands Dominate Last Days of 2013 on YouTube

Performance Marketing

The year is almost over. So naturally, last week, a heart-tugging clip from Google compiling the most memorable moments of 2013 ruled YouTube with close to 20 million views.