There's no question that a celebrity can bring instant attention to your marketing campaign.
Advertisers may dominate the lion's share of America's billboards, but roadside signs seem to be an increasingly popular medium for artists as well.
Photographer Gregg Segal is fascinated by the trash we make. In his artist statement about this ongoing project, he explains, "'Seven Days of Garbage' is a series of portraits of friends, neighbors and other acquaintances with the garbage they accumulate in the course of a week. Subjects are photographed surrounded by their trash in a setting that is part nest, part archeological record. We’ve made our bed and in it we lie.” “Of course, there were some people who edited their stuff. I said, ‘Is this really it?’ I think they didn’t want to include really foul stuff, so it was just packaging stuff without the foul garbage. Other people didn’t edit and there were some nasty things that made for a stronger image,” Segal said in an interview with Slate. This series is a beautifully executed, albeit sordid case study on what we consume, and the products we polish off and discard—a veritable brand graveyard. There's a truly poetic quality about these images; they really boil us down to the insatiably ravenous animals we are and the relationships we have with all of the crap we buy. Via Slate.
Here's an idea that could make outdoor advertising not only more attention-grabbing but also more shareable.
We've written before about artist Luke Jerram's ambitious plan to turn a Bristol street into a giant waterslide, but now he's gone ahead and done it.
Generationally speaking, there's often a vast divide in musical taste—as most parents of teenagers can attest. When it comes down to men versus women, some names easily top both Top 40 lists, while other popular artists (for example, Kanye West and Taylor Swift) may see a sea of gender uniformity as they stare out from their stages.