After 30 years, a changing of the guard
Publicis Communications CEO Arthur Sadoun today announced a number of key promotions within the network. The goal behind the new appointments is to help each of the Publicis agencies win more new business in the coming months, adding to such recent wins as P&G Dish Care, GSK, Walmart and Hewlett Packard Enterprise.
In a major leadership transition at one of the industry's most storied agency networks, Rich Stoddart will succeed Tom Bernardin as CEO at Leo Burnett Worldwide. Stoddart will also continue to hold the title of North American CEO; Bernardin remains Leo Burnett's global chairman through June 2017.
Interpublic Group's reeingineering of how its agencies handle Cadillac's creative business was short-lived.
Publicis Groupe’s reorganization last week included the promotion of non-Parisian executives to help “lead the way for a new generation at the helm.” Most important of those roles, of course, is a successor to 72-year-old CEO Maurice Lévy, who now expects to retire in the spring
Publicis Groupe, in the wake of its failed merger with Omnicom, today unveiled management reorganization that includes the spring 2017 retirement of CEO Maurice Lévy and Saatchi & S
Since taking on global CEO responsibilities at Publicis six months ago, Arthur Sadoun has moved quickly to assemble a new team in the network’s key markets.
Carla Serrano has been named the new chief strategy officer of Publicis Kaplan Thaler, joining from Naked Communications, where she was CEO.