The Ultimate Rebranding: How a Veteran Creative Shifted Genders Mid-Career
Creativity
Despite all their turnover and relentless pursuit of revenue, ad agencies often end up feeling like big families. And announcing any sort of life change to your family, especially a [...]
Sprint Down to 5 in Creative Search
Brand Marketing
The search for a new creative lead on Sprint's business, which kicked off in late summer, has moved quickly with five agencies meeting with client executives next week before a last [...]
Arnold Starts Hispanic Marketing Practice
Brand Marketing
Arnold is adding Hispanic marketing capabilities with the hiring of three executives from Bravo, the Hispanic marketing unit of WPP Group's Young & Rubicam Brands.
How Jack Daniel’s Searched All Over the Country for the Best Bar Stories
Brand Marketing
IDEA: People in bars like to talk, especially when whiskey, preferably in copious amounts, has been consumed. Often, the stories are even about whiskey, insofar as it precipitated some memorable [...]
The World’s Biggest Dandy Wants to Teach You All About PUR Water
Creativity
Arnold has enlisted a Chris McDonald (circa Thelma and Louise) doppelganger to tout the taste of water filtered with PUR. The new spots feature Arthur Tweedie, a self-proclaimed water critic, [...]
Arnold N.Y.’s New President Is a Seasoned Account Man
Brand Marketing
Before venturing into digital startups, Peter Grossman, Arnold's new president in New York, spent more than a decade in account management at JWT.