A Diamond Jeweler Searches for Its First Lead Agency
Brand Marketing
A diamond jewelry company's search for its first lead agency is down to a select few. Hearts on Fire has briefed three finalists in a review of its creative business, [...]
Accounts in Review: Royal Caribbean Gets Wanderlust After 7 Years With JWT
Brand Marketing
Call it the seven-year itch. Royal Caribbean, which spends more than $80 million in media annually, is looking at outside creative agencies after more than seven years with JWT. The [...]
Royal Caribbean Launches Global Creative Review
Brand Marketing
Royal Caribbean International is reviewing its global creative agency business, with a decision expected by May. Incumbent J. Walter Thompson will defend. Media, handled by the agency's WPP corporate sibling, [...]
Accounts in Review: Roster Shops Battle for Wells Fargo’s Media Prize
Brand Marketing
Outsiders need not apply. Wells Fargo's media review involves roster shops only, pitting Omnicom Group's OMD against Interpublic Group's UM. OMD plans and buys traditional media, and UM handles digital [...]
Here’s Why Agencies Are Hiring Top Execs at Such a Blistering Pace
Brand Marketing
Even in an industry increasingly defined by change, advertising agencies this year are making high-level moves at a blistering pace.
Accounts in Review: KFC Leaves FCB After a Decade-Long Run
Brand Marketing
The Chicago office of FCB had a long run on Yum Brands' KFC, but after a decade, the fast-food giant is moving on. What's interesting is the new agency, Wieden [...]