Arnold

A Diamond Jeweler Searches for Its First Lead Agency

A diamond jewelry company's search for its first lead agency is down to a select few.Hearts on Fire has briefed three finalists in a review of its creative business, which is currently in-house, according to sources. Account revenue is estimated at $1 million.

Accounts in Review: 11 Million Reasons Why Royal Caribbean Needs Repeat Customers

The cruise line company with "Caribbean" in its name wants to own that region again. That's a key challenge for agencies pursuing Royal Caribbean's creative business, according to a request […]

Accounts in Review: Safelite AutoGlass Unbundles Its Media Business

Even while sister brands Sears and Kmart look to bundle their business, another retailer has gone in a different direction. Safelite AutoGlass, a unit of Belron that operates in all […]

These New Internet Service Ads Aren’t Trying to Be Funny, Just Factual With a Wink

Quiet, plain spoken and droll, CenturyLink's ad campaign from its new lead agency, Arnold, eschews the punch lines of rivals like Time Warner Cable, Optimum and Fios.

Accounts in Review: Here’s Why Dentsu Left the Sears Holdings Battle

Despite being an incumbent with a shot at a larger share of Sears Holdings' business, Dentsu has exited the company's review of all marketing services for Sears and Kmart. The […]

Accounts in Review: Royal Caribbean Gets Wanderlust After 7 Years With JWT

Call it the seven-year itch. Royal Caribbean, which spends more than $80 million in media annually, is looking at outside creative agencies after more than seven years with JWT. The […]

Royal Caribbean Launches Global Creative Review

Royal Caribbean International is reviewing its global creative agency business, with a decision expected by May.Incumbent J. Walter Thompson will defend. Media, handled by the agency's WPP corporate sibling, Mindshare, is not part of the current search process. The review, which is being managed internally, is said to be in early stages.

Accounts in Review: Roster Shops Battle for Wells Fargo’s Media Prize

Outsiders need not apply. Wells Fargo's media review involves roster shops only, pitting Omnicom Group's OMD against Interpublic Group's UM. OMD plans and buys traditional media, and UM handles digital […]

Here’s Why Agencies Are Hiring Top Execs at Such a Blistering Pace

Even in an industry increasingly defined by change, advertising agencies this year are making high-level moves at a blistering pace. 

Accounts in Review: KFC Leaves FCB After a Decade-Long Run

The Chicago office of FCB had a long run on Yum Brands' KFC, but after a decade, the fast-food giant is moving on. What's interesting is the new agency, Wieden […]