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Accounts in Review: CVS’ Media Search Follows a Creative Shift

Brand Marketing

Another year, another search. Fourteen months after shifting its creative account from Arnold to BBDO, CVS is reviewing its media business. Like its 2014 search, the company is using Pile [...]


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Accounts in Review: Suddenly, It’s Raining Cruise Line Searches

Brand Marketing

Agencies looking for a cruise line account suddenly have choices. If Royal Caribbean isn't inviting enough, why not give Norwegian Cruise Line a go? And since they're in play at [...]

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Accounts in Review: GNC Does an About-Face in Unbundling Its Ad Business

Brand Marketing

GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and [...]

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TBWA\Chiat\Day N.Y. Just Won Its Fourth Account in 2 Months

Brand Marketing

Continuing its first quarter winning streak, the New York office of TBWA\Chiat\Day today picked up global creative responsibilities for Hearts on Fire diamond jewelry. Account revenue is estimated at $1 [...]

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Accounts in Review: MetLife’s Agency Review Follows a Clear Pattern

Brand Marketing

It's a classic scenario: a new marketing leader joins a company and, boom, within a few months launches a review. Such is the case at MetLife, where new global chief [...]

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Accounts in Review: Why JCPenney Pulled the Plug on Its Media Review

Brand Marketing

Never mind. After contacting outside shops, JCPenney this week pulled the plug on its media review and retained OMD, which has worked for the retailer since 2000. The decision came [...]