Some serious Mommy and Daddy issues are amusingly on display in Arnold Worldwide's latest campaign for Progressive insurance.
If you don't know jack about the townsfolk of Lynchburg, Tenn., that's about to change. Lynchburg's most famous resident, Brown-Forman brand Jack Daniel's, puts the spotlight on some of its less-renowned neighbors in new ads from Arnold Worldwide created for the distillery's 150th anniversary. An anthem spot breaking today opens on a sun-kissed field of tall grass, with locals popping in and out of the frame as a Southern-fried fiddle plays in the background.
Like a true nature's child, Flo was born to be wild. Or something. Progressive's iconic ad character, played by Stephanie Courtney, revs up the va-va-vroom in this tongue-in-cheek motorcycle-themed print campaign created by Arnold Worldwide with Buffalo Art Co. and custom bike builder Chase Stopnik. (The work marks another departure for Flo from her familiar white-and-blue aproned commercial appearances, following her ectoplasmic turn in spots touting the insurer's sponsorship of the Ghostbusters reboot.) Now, Flo goes the sexy/rebel biker-chick route—which, of course, yields some high-octane kitsch, as she poses on custom-built "Chrome Thrones" made from motorcycle parts designed to represent different rigs.
Acclaimed actor Paul Giamatti makes his on-screen commercial acting debut—and jousts with a family of know-it-all movie and TV buffs—in CenturyLink's amusing "Hollywood Insider" campaign from Arnold Worldwide.
Two-dimensional characters are usually dreaded in advertising, but one very thinly drawn character works perfectly in this sweet new commercial by Arnold for Hershey's.
Start spreadin' the news. The next round of Jack is on Frank. Jack Daniel's celebrates the 100th birthday of its most famous fan, Frank Sinatra—who passed away 17 years ago, and would have been 100 on Dec. 12—with a contest that invites devotees to make toasts in the style of Ol' Blue Eyes.
New Balance wants to be known for more than its sneakers, and it has tapped 17 athletes to help make that happen. The Boston-based brand has evolved into a full-blown athletics company, it says, one that innovates and manufactures products based on athletes' needs.
Marshalls has found a new lead agency. Leo Burnett in Chicago has landed the retailer's creative business, succeeding GSD&M in Austin, Texas. The assignment includes both traditional and digital creative responsibilities. Marshalls' media spending totalled $95 million last year, according to Kantar Media.