The National Association of Realtors Finds Its Perfect Pitchman in Modern Family Dad
Realtor Phil Dunphy, a key character on ABC's award-winning comedy Modern Family, is the star of Arnold Worldwide's latest initiative for the National Association of Realtors.
The Egyptian Sun God Ra Shines as a Pitchman for SolarCity
Brand Marketing
Ra, the ancient Egyptian sun god, returns to illuminate mortals about SolarCity's alternative energy solutions in a warped new commercial from Arnold Worldwide.
Realtors Hire a New Agency to Educate Millennials About What, Exactly, They Do
Brand Marketing
The National Association of Realtors has put out the welcome mat for Arnold Worldwide, hiring the Boston-based agency to handle creative, digital, brand activation and strategy following a review led [...]
Whiskey-Loving Frank Sinatra Is the Newest Celebrity Endorser Back From the Dead
Creativity
Frank knows Jack. I'm talkin' Sinatra and Daniel's, baby! The legendary crooner, who passed away in 1998, returns in a push by Arnold Worldwide to pitch a high-end version of [...]
CVS Narrows Creative Search to Finalists
Brand Marketing
CVS has narrowed its creative search to a relatively long list of finalists, with contenders including incumbent Arnold and corporate sibling Havas Worldwide; BBDO; Grey; Ogilvy & Mather and Lowe [...]
H&L and Davis Elen Land Regional McDonald’s Accounts
Brand Marketing
McDonald’s named new ad agencies for a handful of its Eastern regions, covering New England, upstate New York, Baltimore and Washington, D.C.