Arnold Worldwide

The National Association of Realtors Finds Its Perfect Pitchman in Modern Family Dad

Realtor Phil Dunphy, a key character on ABC's award-winning comedy Modern Family, is the star of Arnold Worldwide's latest initiative for the National Association of Realtors.

How Angie’s List Is Staying Relevant in an Era When Review Sites Are a Dime a Dozen

Angie's List has been going through some changes, but the presence of co-founder Angie Hicks in the site's advertising remains a constant.

New Balance Parts Ways With Agency of Record Arnold Worldwide After 6 Years

International sneaker brand New Balance has decided to end its relationship with global creative agency of record Arnold Worldwide after six years.

In Home Buying Game Show, the House Always Wins

In a complex and stressful housing market, you shouldn't go it alone. By engaging real estate professionals, prospective buyers can avoid potential pitfalls and emerge as winners when shopping for a home.

Angie’s List Picks Arnold Worldwide as Its Lead Creative Partner

Seeking a creative reboot, Angie's List has tapped Arnold Worldwide as its lead agency. An integrated branding campaign for the marketplace that offers local services and customer reviews launches in the coming months. 

The Egyptian Sun God Ra Shines as a Pitchman for SolarCity

Ra, the ancient Egyptian sun god, returns to illuminate mortals about SolarCity's alternative energy solutions in a warped new commercial from Arnold Worldwide.

Realtors Hire a New Agency to Educate Millennials About What, Exactly, They Do

The National Association of Realtors has put out the welcome mat for Arnold Worldwide, hiring the Boston-based agency to handle creative, digital, brand activation and strategy following a review led by consultancy Select Resources International.

Whiskey-Loving Frank Sinatra Is the Newest Celebrity Endorser Back From the Dead

Frank knows Jack. I'm talkin' Sinatra and Daniel's, baby! The legendary crooner, who passed away in 1998, returns in a push by Arnold Worldwide to pitch a high-end version of the whiskey rolling out nationwide in June.Would you pay $150 and up for Sinatra Select? It's 90 proof—regular Jack is 80—so your ol' blue eyes will get bloodshot faster than ever before. (The variant has been sold in duty-free stores in airports for a couple of years.)There's digital, print and a 30-second spot mixing archival photos with big-band music stylings and nightclub scenes. In one shot, Frank hangs out with comedian Jackie Gleason, who apparently introduced the singer to Jack Daniel's in the late 1940s.When it comes to resurrecting dead celebs as endorsers, I prefer this relatively simple approach to some efforts by other brands. It seems less forced than, say, using high-tech hijinks to make dear, departed Audrey Hepburn hawk candy bars.Plus, Frankie was a true fan, calling the drink "the nectar of the gods" and toasting crowds at his concerts with Jack. So his presence feels genuine. It's also an interesting contrast to the week's other big spirits endorsement deal. It's hard to picture Mila Kunis pounding back Jim Beam, but imagining Sinatra goofy on Jack, slurring the words to "My Way" and cursing Ava Gardner as he stumbles into a limo? Ring a ding ding!

CVS Narrows Creative Search to Finalists

CVS has narrowed its creative search to a relatively long list of finalists, with contenders including incumbent Arnold and corporate sibling Havas Worldwide; BBDO; Grey; Ogilvy & Mather and Lowe Campbell Ewald, sources said.

H&L and Davis Elen Land Regional McDonald’s Accounts

McDonald’s named new ad agencies for a handful of its Eastern regions, covering New England, upstate New York, Baltimore and Washington, D.C.