Ad Competition From Big-Name Actors Pushes Athletes to the Sidelines
Brand Marketing
Remember a couple of decades ago when movie stars such as Arnold Schwarzenegger would only appear in commercials airing in Japan or Europe?
Bud Light Teases Super Bowl Ads With Arnold, Reggie Watts, Don Cheadle
Creativity
Just a day after we learned that Arnold Schwarzenegger would appear in one of Bud Light's Super Bowl ads, Anheuser-Busch InBev has released six teaser clips for the celebrity-stacked spots. [...]
Arnold Schwarzenegger Will Make a Super Bowl Ad Appearance for Bud Light
Brand Marketing
UPDATE: Bud Light has released teaser clips for its Super Bowl ads from BBDO, revealing that Arnold Schwarzenegger is one of several celebrities who will surprise an "unsuspecting guy" at [...]
Arnold Schwarzenegger, Ryan Higa Win YouTube Comedy Week—Maybe
Performance Marketing
Did YouTube's Comedy Week, the company's attempt at a sweeps-like stunt aimed at exciting consumers and advertisers, work? It's hard to say. There weren't any runaway breakouts, at least according [...]
Arnold Schwarzenegger Should Probably Stop Doing Father’s Day Ads
Creativity
British golfer Luke Donald snapped this photo of a weird 2011 Father's Day ad from luggage maker Koehler starring Arnold Schwarzenegger. "Dads love surprises!" says the headline. Moms are a [...]
Affairs to Remember
Performance Marketing
Women lie and cheat and yield to lusty urges almost as much as the next . . . well, guy.