Sun Life Financial Selects a New Agency
Brand Marketing
Talk about a lengthy process. Sun Life Financial's advertising review began in the spring, shifted to agency presentations this summer and now has finally ended, with the selection of Doremus.
Add Staples to the List of Restless Retailers
Brand Marketing
The restlessness among retailers remains unrelenting. Staples is talking to creative agencies about its branding needs. The scope of work, however, is unclear. One source says the company wants ideas [...]
Carnival Cruise Lines Eyes 3 Shops for U.K. Account
Brand Marketing
For its expansion in the U.K. market, Carnival Cruise Lines won’t be using its U.S. agency. Arnold handles Carnival’s U.S. creative account but isn’t among the finalists for the U.K. [...]
Is Heineken the Worst Client Ever?
Brand Marketing
“It’s all about the beer” used to be Heineken’s tagline in the U.S. But if you had to tag the brand’s relationship with creative agencies, “it’s all about churn” would [...]