Droga5 Outstrips Martin to Win Chobani
Brand Marketing
Droga5's Chobani win was hard fought, given the caliber of the agencies that the yogurt company considered.
Bacardi Cuts to Four in Media Review
Brand Marketing
Bacardi has narrowed the list of contenders in its U.S. media review to four, according to sources. Sources identified the shops as Mindshare, TargetCast, Horizon Media and the incumbent, KSL [...]
Bacardi Issues RFP for U.S. Media Business
Brand Marketing
The request for proposals that Bacardi USA distributed to interested agencies in the company’s U.S. media review is due back in the next few weeks, according to sources. Yes, Bacardi’s [...]
Three Agencies Vie for Coty PR Account
Brand Marketing
Coty has entered the final stages of a review of its public relations business in Canada, with a trio of agencies vying for the account. The assignment includes social media [...]
Reckitt Benckiser Conducts Digital Search
Talk about a timely search. Amid the thick of cold season, Reckitt Benckiser is seeking an agency to create digital ads for three of its cough, cold and flu brands. [...]
Three Shops Vie for NYSE Euronext Account
Brand Marketing
NYSE Euronext has entered the final stage of a creative and media review that marks the end of Havas Worldwide's tenure on the business. The New York office of Havas, formerly [...]