Here Are the 7 Agencies That Priceline Is Considering for Its Creative Account
Brand Marketing
Butler, Shine, Stern & Partners' long tenure on Priceline.com has ended.
A Diamond Jeweler Searches for Its First Lead Agency
Brand Marketing
A diamond jewelry company's search for its first lead agency is down to a select few. Hearts on Fire has briefed three finalists in a review of its creative business, [...]
Accounts in Review: NBA, Brown-Forman Pick Finalists
Brand Marketing
It's crunch time in several searches right now. Reviews involving the NBA, Brown-Forman spirits and Diageo's Johnnie Walker are all down to a final few, with presentations slated for the [...]
Accounts in Review: As Infiniti (Finally) Ends, Two Media Reviews Heat Up
Brand Marketing
Infiniti lived up to its name. Seven weeks after final pitches and 10 months after laying the groundwork for its global creative review, the luxury automaker finally selected a new [...]
OppenheimerFunds’ Search for an Agency Takes an Unusual Turn
Brand Marketing
A funny thing happened on the way to final presentations in OppenheimerFunds' creative review: the pitches were called off, according to sources.
Accounts in Review: A-B InBev, Tiffany Complete Media Searches
Brand Marketing
Boom and boom. Anheuser-Busch InBev and Tiffany each completed big media searches this week, with the brewer hiring MediaCom to handle its U.S. business and the luxury jeweler consolidating its [...]