Alt Image Text

Samsung’s Life-Saving Truck Screens Take Top Honors at Adweek’s Isaac Awards

Brand Marketing

Jumping behind the wheel in Argentina can sometimes be a dangerous experience. Because the country is striped with narrow two-lane roads, cars often pull into oncoming traffic hoping to overtake [...]


Alt Image Text

Does Chewing Gum Make You Look Like a Fool? Brand Tests Identical Twins to Find Out

Creativity

Here's an unusual two-for-one deal from Del Campo Saatchi & Saatchi for Beldent gum. The Mondelez brand, known as Trident in the U.S., staged "Almost Identical," a social experiment/marketing installation [...]

Alt Image Text

VH1’s ‘I Will Survive’ Anti-Bullying Ad Is Great Fun, but Does It Send a Good Message?

Creativity

Gloria Gaynor's disco classic "I Will Survive" gets remade as an anti-bullying anthem in this VH1 spot by Del Campo Nazca Saatchi & Saatchi in Argentina, showing tormented boys and [...]

Alt Image Text

Saatchi & Saatchi Finally Fills Its Worldwide Creative Director Role

Brand Marketing

For the first time in six years, Saatchi & Saatchi has a worldwide creative director.

Alt Image Text

Brilliant Coke Ad Celebrates the Agony and the Ecstasy of Early Parenthood

Creativity

In a span of 60 seconds, Coke Argentina tells a true-to-life story of the highs and lows of early parenthood in this new spot by Santo Buenos Aires for Coke [...]

Alt Image Text

Argentine Soccer Star Deletes His 92,000 Twitter Followers for Nike Campaign

Creativity

Here's a nice little Twitter activation from Nike and BBDO Argentina. The marketer had Burrito "The Mule" Martinez, star forward for the Boca Juniors soccer team, wipe out all of [...]