KFC Sets Up Shop in Myanmar, One of the Last Frontiers for U.S. Brands
Performance Marketing
How do you say, “Finger lickin’ good” in Burmese? It may not translate literally, but KFC is hoping its secret fried chicken recipe will bring in customers when it opens [...]
Arby’s Buys Pharrell Williams’ Hat for $44,100
Brand Marketing
Arby's is paying Pharrell Williams $44,100 for his Vivienne Westwood designer hat, whic
Take 2: Real-Time Marketing at the Oscars
Performance Marketing
Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row.
Arby’s Slayed the Grammys With This Tweet About Pharrell Williams’ Hat
Creativity
If there was one big winner at last night's Grammy Awards that was even more surprising than Daft Punk getting Album of the Year, it was Arby's scoring the tweet [...]
Arby’s Finds a New Lead Agency
Brand Marketing
Arby's has found a new lead agency. Fallon has landed creative responsibilities on the fast food chain after a review, Arby's has confirmed. The other finalists were The Martin Agency [...]
Crispin Attributes 10% Staff Cut to Arby’s, Microsoft
Brand Marketing
Crispin Porter + Bogusky trimmed its U.S. staff by 10 percent, a cut that stems chiefly from the loss of Arby's and shrinkage in the agency's Microsoft business.