Commissioner Joshua Wright blasted the Federal Trade Commission in his dissent for over-reaching in the condition it imposed on Nielsen’s purchase of Arbitron, but the ultimate impact of the condition on the future market for cross-platform audience measurement may be in
The Federal Trade Commission on Friday gave Nielsen Holdings the necessary clearance to acquire Arbitron. Subject to standard closing conditions, the deal is now expected to close on Sept. 30.
CNN is once again trying its hand at the analytics game in the upfront, only this time it has the backing of a larger partnership. The cable news network is joining forces with Nielsen and Arbitron to create CNN All-Screen, which will measure out-of-home and cross-platform viewing to create a more accurate measurement for the network’s ad impressions.